‘African brands, organisations need to raise their global visibility now’

PR Week US just released data from their annual Agency Business Report and the top 50 reporting firms grew on average 10 percent in the US, and this is good news. I think the reason for this is that the PR industry is positioned at the forefront of issues affecting brands in both good and the bad economic times. Strategic corporate communications counsel is especially valuable during times of change largely due to the advent of social media and the 24 hours news cycle that now exists. In addition the value-added proposition that PR delivers provides more cost-effective results, particularly when compared with advertising and marketing. Read More

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