New Apps Give Enterprises Their Own Social Networks_Internet revolution

Michelle ManafyBy  Michelle Manafy
You can’t travel two clicks online without someone extolling the virtues of social networking for marketing, sales, recruiting, and overall information sharing. But opinions are mixed about the usefulness of social networking inside the enterprise.

It is easy to understand how most managers would be loath to encourage wanton socializing on the job, but social networks have proven to be valuable tools for achieving business objectives outside the firewall. And according to the research firm Altimeter Group, there are ways to construct social initiatives inside the enterprise for success.

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