Mobility means connection

The days where mobile marketing was limited to irritating text messages or competitions are long gone. Mobility has come to mean connection, location-aware selling and tailor-made offerings. We tend to think of popular social media platforms as being well-established, but in reality they are still in their infancy. Facebook, for example, makes most of its revenue through advertising…which cannot be displayed on mobile devices, one of the primary means of accessing the site. One has to wonder where they will be in 2 or 3 years’ time if they do not iron out those limitations? Read More