‘Africa’

Is Africa the mobile advertising world’s sleeping giant?

In terms of capabilities, mobile phones have progressed in leaps and bounds in recent years. So today’s SMS and USSD mechanics of current mobile campaigns can be seen as primitive in the context of some African markets. A few years ago most feature phones in Africa lacked online browsers and related features. Well Opera Mini-powered […]

Nairobi is Africa’s first city to adopt Uber cash, mobile money

Uber officially announced that everyone in Nairobi can now pay using cash and mobile money starting today, after the successful conclusion of a two month payment pilot. Nairobi is one of the fastest growing cities internationally for Uber following the launch of the cash test pilot.  It showed there was huge pent up demand for […]

Mobile phones have transformed life in Africa

Africa claims to be the “mobile phone continent” of the world. More than half of the population owns a mobile phone, while landline telephones have rarely existed on the continent. It’s estimated than just two per cent of all Africans have a landline, while in the US, 60 per cent are still connected to a […]

Battle between Africa’s mobile phone companies and banks is a boon for financial inclusion

A battle for supremacy New mobile products coming into the market promise to deepen financial inclusion even further. Equity Bank are introducing Equitel, its telecoms unit, that will allow customers to access credit loans, perform cross border money transfers and send and receive money from other commercial banks, reports Reuters. Equity is one of the […]