‘Mobile Apps’

Retailers’ branded mobile apps boost sales on multiple levels

Just how effective are retailers’ branded mobile apps in boosting the frequency, quantity, and monetary value of purchases? According to a new study published in the INFORMS journal Marketing Science, branded mobile apps not only boost sales and purchase frequency on a retailer’s website, but also in its physical stores. Unnati Narang and Ventakesh Shankar, both […]

Refocusing: Google’s Android Things is not much of a thing anymore

Google may not be throwing in the towel on Android Things, but it’s at least neatly folding the towel and setting it on the ground. In a blog post today, Google said that it’s refocusing Android Things — its Android-based platform for smart devices — exclusively on smart speakers and smart displays. That’s a much […]

Who’s winning African commercial online banking?

According to the recent report by WhySatisfy and Brandwatch, it was found that one bank in each country analysed (Kenya, Nigeria and South Africa) dominated online and social media conversations. Competition in this space is fierce though and thus the major players can change at any time. Getting the lion’s share of voice can be […]

Facebook’s Free Basics app fails at digital equality?

In Africa, internet costs are out of reach for most, thus having the internet at a low cost or partially free to access basic vital information is important. Free Basics – a mobile app created by Facebook – has since its 2015 launch been hailed by the Facebook CEO Mark Zuckerberg as the “first step […]