‘Mobile Apps’

Why 2016 Is the Year Small Businesses Must Develop Mobile Apps

Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop […]

Kenyan Mobile Phone Users Hits 38 Million

Kenya now has 37.8 million active mobile phone numbers with the Internet cum data market registering 21.6 million users. The just-released Communications Authority of Kenya (CA) quarterly report said pre-paid tariffs continued to register the highest rate of growth that now stands at 97.3 per cent compared to post-paid that saw a rise to 990,000. […]

Is Africa the mobile advertising world’s sleeping giant?

In terms of capabilities, mobile phones have progressed in leaps and bounds in recent years. So today’s SMS and USSD mechanics of current mobile campaigns can be seen as primitive in the context of some African markets. A few years ago most feature phones in Africa lacked online browsers and related features. Well Opera Mini-powered […]

The Mobile App Evolution: Are you ready to evolve?

We know that applications started with the dawn of computing – because an application is simply a software program that’s designed to perform a function for either a user or another software application. With ‘app’ increasingly becoming a buzzword, many people labour under the assumption that apps exist on mobile only. This misconception is borne […]