Mcommerce’s Rapid Growth Attributed to Smartphones proliferation

Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. The same trend should continue throughout 2016, as explored in a new eMarketer report, “US Mobile Commerce Update 201: Behind the Rapid Growth.”

US Retail Mcommerce Sales, 2014-2020eMarketer expects US retail mcommerce sales will reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double the amount in 2014. As a result of this rapid growth, mcommerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year.

The bulk of this growth is happening on smartphones. Smartphone retail mcommerce in the US nearly doubled in 2015 to $39.40 billion, a 95.8% year-over-year increase. Although the growth rate will slow down to 49.9% this year, absolute growth will be roughly the same: nearly $20 billion additional sales.

– See more from Emarketer

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