2017 Top mobile app development trends to watch out for

The booming rise in smartphone numbers all over the world has also led to a surge in the number of apps that people use on them. Google Play houses 2.2 million while the Apple App Store has a mammoth 2 million apps – and this number will not slowdown any time soon.

• A comScore report says that mobile users surpassed desktop users way back in 2014

• Gartner predicts that more than 268 billion downloads will generate $77 billion worth of revenue in 2017

Cloud-based apps and services have gathered increased importance over 2016 and here are some of the key mobile app development trends to look out for in 2017.

1 # Location-Based Services (LBS) to continue its rise

2 # Integration of Augmented Reality (AR) into utility apps

3 # Android Instant Apps to become a common trend

4 # Embedded AI within apps to become a norm

5 # IoT app integrations to continue unchallenged

6 # Application security to be more important than ever before

(Read full article authored by Jayavardhan BN, CEO & Co-founder, Hashtaag)

Orange Money app debuts in France

Image result for Orange Money appOrange made available an Android app in the Play store that enables money transfer between French users and those in three African countries.

The operator announced Orange Money France back in June and said an app would be coming “soon”.

The app enables users in France to transfer funds to Ivory Coast, Mali and Senegal, as well as within mainland France. France’s leading operator will target Orange Money at French users with friends and family in Africa.

The Orange Money Service is available in countries across Africa and the Middle East where Orange is present.

Users do not need a bank account to use Orange Money in France, but they must have a mobile plan and register at a point of sale offering Orange Money with an ID card and proof of address. It is free to open an account.

Opera Mobile hits 100m users in Africa

SMWAfrica Opera 2016 State of mobile web ReportState of the Mobile Web Africa, 2016 aims to shed light on the opportunities and challenges we experienced in bringing the next 100 million – and beyond – online. It will also take an in-depth look into some of the data and statistics of the African mobile web.Furthermore, the report highlights the usefulness and importance of data compression technologies, especially as it concerns high data costs, which has slowed down the adoption of mobile Internet.

“We believe data compression is as relevant and useful now as it was a decade ago – in fact, with the growth of smartphone penetration coupled with prohibitively high data costs, it’s a critical enabler,” said Richard Monday, VP for Opera, Africa.

The compression technology used in Opera Mini and Opera Max helps consumers save on data costs and addressed issues relating to congestion and page sizes.

In fact, the report states that in 2016, Opera’s compression technology has allowed South Africans to save approximately US$111m in data costs, with Nigerians and Kenyans saving US$280m and US$116m, respectively.

To get the full report, click HERE.

Africa’s mobile video explosion a boon for Facebook

Image result for facebook videoA report from Sandvine, ‘Global Internet Phenomena Report: Africa, Asia-Pacific & the Middle East’, revealed that in Africa video consumption on mobile networks in the region has over doubled to 18.1% from 8.6% last year. Since YouTube was the top mobile app in the Middle East and Asia-Pacific regions, Sandvine predicts that in the next 18 months, seeing the rapid video growth in Africa, YouTube will become the top mobile video app in that region as well.

The fall of web traffic associated with the ageing WAP (Wireless Application Portal) in Africa over the past two years also indicates that smartphone adoption in the region is on the rise, giving mobile video apps a platform for the expanding internet-connected population.

“The rapid growth of video on mobile networks in Africa underscores the need for operators in the region to have solutions in place that allow them to measure, monetize and optimize the real time entertainment traffic that subscribers value,” said Sandvine’s COO of sales and global services Tom Donnelly. “These strategies have been extremely successful for our customers in both Asia-Pacific and the Middle East, and has allowed them to provide their subscribers a high quality of experience when they are using the applications they care the most about.”

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