Innovator BongoHive and MTN Zambia sign app development MOU

MTN Zambia has signed a MoU with BongoHive, the country’s tech and innovation hub to support local application and software developers.

The company said there is no limit to the number of developers it intends to help because it wants to harness as many good ideas as possible.

MTN Zambia CEO Charles Molapisi said the company wants to stimulate interest in technology, particularly among the youth, and expose them to an economic platform.

Molapisi said yesterday noted that many innovators are limited by a lack of resources, including infrastructure and finance, required to develop and model ideas. Read more

Kenyan Mobile Phone Users Hits 38 Million

Kenya now has 37.8 million active mobile phone numbers with the Internet cum data market registering 21.6 million users.

The just-released Communications Authority of Kenya (CA) quarterly report said pre-paid tariffs continued to register the highest rate of growth that now stands at 97.3 per cent compared to post-paid that saw a rise to 990,000.

The report does not, however, take into consideration Kenyans who own more than two lines from different mobile service providers. The CA quarterly findings say that Kenyans accessing the Internet fuelled by the urge to log onto social media sites to update status and converse with virtual friends while on the go, continued to excite the data market.

The portion of Kenyans accessing the Internet reached 74.2 per 100 inhabitants.

Broadband subscriptions increased by 19.3 per cent to reach 6.3 million up from 5.3 million subscriptions recorded during the previous quarter marking a penetration level of 14.7 per cent. Read more

Is Africa the mobile advertising world’s sleeping giant?

Designed by Freepik

Image by Freepik

In terms of capabilities, mobile phones have progressed in leaps and bounds in recent years. So today’s SMS and USSD mechanics of current mobile campaigns can be seen as primitive in the context of some African markets.

A few years ago most feature phones in Africa lacked online browsers and related features. Well Opera Mini-powered feature phones and ‘budget’ smartphones have changed all of that. For example, feature phones have had Google search capabilities for some time now. Opera Mini’s low mobile data usage and feature phone compatibility have resulted in its widespread use in Africa.

African advertising agencies need to reflect on what exactly is creative mobile advertising, work that has well-executed elements of novelty and effectiveness. Client return on investment demands value, which are all the product of well-executed mobile campaigns. Read more on BizCommunity

Microsoft’s PowerApps To Disrupt Enterprise Mobile App Development Market

Microsoft launched a new enterprise service called PowerApps that empowers users (employees of businesses) to create mobile apps (they need), connect to existing business systems in a secure way and easily share newly developed apps with coworkers. This is significant considering that over 2.1 billion mobile units will be sold by 2019 and that enterprise mobile apps market is expected to grow with more companies and users relying on enterprise apps for productivity. In this note, we explore how this service will disrupt the enterprise mobile app development industry and add to Microsoft’s revenues. Read more