Opera to cash in on Netflix in Africa on Opera Max app

opera-maxSo the latest way to sell your internet service or app in these post #NetflixEverywhere launch days, is to claim that it’s best for Netflix. Lots of free advertising it’s getting this video streaming service. The latest on that bandwagon is Opera, who most of us know for the much loved Opera Mini. Opera Mini is ofcourse just not enough anymore. Mostly because the internet browser accounts only for a fraction of the stuff eating mobile data on your phone right now.

There are others data hogs like WhatsApp, Instagram, Facebook, Twitter, Your email app and ofcourse now, Netflix. This is why Opera released Opera Max; an app that works in the background to make those data heavy apps use less data. 50% less, claims the company – hence them jumping on the opportunity for some PR with the launch of Netflix on the continent.

A press event notification we just received had this:

“Opera Max is the best solution for new Netflix viewers across Africa as Opera Max saves data on HTTPS videos without any significant loss in quality. It even reduces buffering on any connection, including crowded Wi-Fi networks. The data-saving technology can extend data plans by up to 50% for free.”

Innovator BongoHive and MTN Zambia sign app development MOU

MTN Zambia has signed a MoU with BongoHive, the country’s tech and innovation hub to support local application and software developers.

The company said there is no limit to the number of developers it intends to help because it wants to harness as many good ideas as possible.

MTN Zambia CEO Charles Molapisi said the company wants to stimulate interest in technology, particularly among the youth, and expose them to an economic platform.

Molapisi said yesterday noted that many innovators are limited by a lack of resources, including infrastructure and finance, required to develop and model ideas. Read more

Kenyan Mobile Phone Users Hits 38 Million

Kenya now has 37.8 million active mobile phone numbers with the Internet cum data market registering 21.6 million users.

The just-released Communications Authority of Kenya (CA) quarterly report said pre-paid tariffs continued to register the highest rate of growth that now stands at 97.3 per cent compared to post-paid that saw a rise to 990,000.

The report does not, however, take into consideration Kenyans who own more than two lines from different mobile service providers. The CA quarterly findings say that Kenyans accessing the Internet fuelled by the urge to log onto social media sites to update status and converse with virtual friends while on the go, continued to excite the data market.

The portion of Kenyans accessing the Internet reached 74.2 per 100 inhabitants.

Broadband subscriptions increased by 19.3 per cent to reach 6.3 million up from 5.3 million subscriptions recorded during the previous quarter marking a penetration level of 14.7 per cent. Read more

Is Africa the mobile advertising world’s sleeping giant?

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In terms of capabilities, mobile phones have progressed in leaps and bounds in recent years. So today’s SMS and USSD mechanics of current mobile campaigns can be seen as primitive in the context of some African markets.

A few years ago most feature phones in Africa lacked online browsers and related features. Well Opera Mini-powered feature phones and ‘budget’ smartphones have changed all of that. For example, feature phones have had Google search capabilities for some time now. Opera Mini’s low mobile data usage and feature phone compatibility have resulted in its widespread use in Africa.

African advertising agencies need to reflect on what exactly is creative mobile advertising, work that has well-executed elements of novelty and effectiveness. Client return on investment demands value, which are all the product of well-executed mobile campaigns. Read more on BizCommunity