Is Africa the mobile advertising world’s sleeping giant?

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In terms of capabilities, mobile phones have progressed in leaps and bounds in recent years. So today’s SMS and USSD mechanics of current mobile campaigns can be seen as primitive in the context of some African markets.

A few years ago most feature phones in Africa lacked online browsers and related features. Well Opera Mini-powered feature phones and ‘budget’ smartphones have changed all of that. For example, feature phones have had Google search capabilities for some time now. Opera Mini’s low mobile data usage and feature phone compatibility have resulted in its widespread use in Africa.

African advertising agencies need to reflect on what exactly is creative mobile advertising, work that has well-executed elements of novelty and effectiveness. Client return on investment demands value, which are all the product of well-executed mobile campaigns. Read more on BizCommunity

Microsoft’s PowerApps To Disrupt Enterprise Mobile App Development Market

Microsoft launched a new enterprise service called PowerApps that empowers users (employees of businesses) to create mobile apps (they need), connect to existing business systems in a secure way and easily share newly developed apps with coworkers. This is significant considering that over 2.1 billion mobile units will be sold by 2019 and that enterprise mobile apps market is expected to grow with more companies and users relying on enterprise apps for productivity. In this note, we explore how this service will disrupt the enterprise mobile app development industry and add to Microsoft’s revenues. Read more

2016 Top 10 Security Predictions

A year in cybersecurity can seem like an eternity.  But despite the rapid changes, many things remain constant.  Check Point’s top three predicted security threats for 2015 were the rapid growth in unknown malware, in mobile threats, and in critical vulnerabilities in commonly used platforms (Android, iOS and others).

These were fully realised, and are likely to remain a significant threat. The cat-and-mouse game that has typified cybersecurity in recent years continues, with hackers constantly finding new ways in which to attack networks – as this year’s high-profile breaches at Anthem, Experian, Carphone Warehouse, Ashley Madison and TalkTalk showed.

Like most IT security professionals, I really want my predictions not to come true:  I would prefer organisations didn’t get hacked or breached.  But by anticipating the next wave of threats, we hope to help businesses stay on top of the evolving tactics and exploits that criminals will use to target them.  So here are ten IT security threats and trends that I expect we will see during 2016. Read more

The Mobile App Evolution: Are you ready to evolve?

We know that applications started with the dawn of computing – because an application is simply a software program that’s designed to perform a function for either a user or another software application. With ‘app’ increasingly becoming a buzzword, many people labour under the assumption that apps exist on mobile only.

This misconception is borne from the fact that while applications are as old as computing, the ability to access these apps on the move really only gained traction with smartphone technology. It’s also true that more and more businesses rely on their applications being remotely accessible to staff and customers. It’s an obvious preference: with the advent of mobile computing, businesses need to be accessible 24/7 and allow customers and staff to engage remotely. Mobile-first briefly became the rallying call – but it’s out of date already. The world’s best application building software allows applications to be instantly available across all device types. Read more