Windows 10 offers Facebook, Instagram and Messenger apps for PCs and Tablets

Windows 10 InstagramMicrosoft has revealed that Windows 10 will offer consumers the opportunity to download, via the Windows Store, the latest Facebook and Messenger apps for Windows 10 PCs and Tablets. To add to the news, the official Instagram app for Windows 10 mobile will be rolling out in tandem with the other apps, across the globe, and will be available on the Windows Store.

Designed to run quickly and easily within Windows 10 and have the most up-to-date features, Facebook built Windows-only experiences into all three of these apps such as Live Tiles, which lets you quickly see new posts, messages and photos right from your home screen. Read more

World’s ‘Lightest’ IM Service Jongla Launched At Lagos Mobile Conference

Jongla has announced that it is launching its fast, open and light instant messaging app in Africa at the Mobile West Africa conference taking place today and tomorrow in Lagos.

Jongla enables users to send and receive unlimited free text messages, stickers, photos, videos and funny voice messages over the Internet using low-speed Wi-Fi networks as well as 4G, 3G, EDGE and GPRS.

It opens up the world of free instant messaging to people living and working in Africa, where cellular and data services are often unreliable and expensive. The Jongla app has been specifically designed for emerging markets, because it takes only 2.5MB to download on Android phones compared to more than 20MB for most other messaging apps.

Jongla has also a number of other free appealing features for people looking to communicate with their friends, family and colleagues. They include: the Jongla Out for free chat with contacts, Voice messaging with fun filters to voice messages, security and reliability given its super fast message delivery, easy sharing of text messages, voice messages, photos, videos and interactive stickers in addition to group chat with up to 100 friends.

Riku Salminen, CEO of Jongla, said “We have made instant messaging possible for people who don’t have high-end smartphones and live and work in areas where there is often limited access to mobile broadband. Read more

Facebook Hackathon: Developers Convert Smartphones Into Interactive Books During

Hackathons have long been a staple of Facebook’s Silicon Valley culture, and they’re increasingly becoming part of the agency world, which is why the social network wants to create them for brands in hopes of helping them find the next big idea.

In April, 11 teams worked on campaigns using Canvas—one of which was for Itau and a brief challenging them to make something off of the brand’s involvement with the “Read for a Child” initiative, which aims to bring parents and children together through reading. While mobile usage—including on Facebook—continues to grow in Brazil, time spent reading physical books is declining.

“We came up with this idea to turn the Canvas into multimedia books for children, so parents will be able to read to their kids using their own timelines,” said Africa’s creative vp Eco Moliterno.

The campaign tells the story of a boy on a rocket through swipeable photos and videos that fit the size of the screen. In one scene, consumers can move their phone around to watch a 360-degree video.

Ads were targeted at parents who had a child up to four years old and served at night when parents were most likely to be on the app.

Facebook’s product teams worked closely with the agencies, too, tweaking pieces of code and formatting creative based on what the agencies wanted. For example, the product team specifically added 360-degree video to the ad.

While the hackathon itself only lasts a week, the total project typically lasts 60 days from inception to execution, and Itau’s work launched late last month. In the first week, the campaign reached more than 24 million people, with 22,000 shares and 5,000 comments. More importantly, the book logged an additional 244,000 hours of reading time. Read more

Mcommerce’s Rapid Growth Attributed to Smartphones proliferation

Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. The same trend should continue throughout 2016, as explored in a new eMarketer report, “US Mobile Commerce Update 201: Behind the Rapid Growth.”

US Retail Mcommerce Sales, 2014-2020eMarketer expects US retail mcommerce sales will reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double the amount in 2014. As a result of this rapid growth, mcommerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year.

The bulk of this growth is happening on smartphones. Smartphone retail mcommerce in the US nearly doubled in 2015 to $39.40 billion, a 95.8% year-over-year increase. Although the growth rate will slow down to 49.9% this year, absolute growth will be roughly the same: nearly $20 billion additional sales.

– See more from Emarketer