Over 70% of companies support BYOD for increased output

Bitglass, the Total Data Protection company, released the results of its report “How Forward-Looking Industries Secure BYOD,” which shares insights on bring-your-own device (BYOD) security gained from a survey of more than 800 cybersecurity professionals across five major industries, including financial services, technology, healthcare, government and education. Bitglass found that 72 percent of organizations, led by the financial services sector, support BYOD for all or some employees. However, relatively few organizations are able to control access to corporate data, remotely wipe devices or enforce device encryption. Only 14 percent have successfully deployed much-hyped Mobile Application Management (MAM) solutions.

“The threat of data leakage is more prevalent than ever, as employees look to access sensitive corporate information on mobile devices outside the corporate network,” said Nat Kausik, CEO, Bitglass. “Unfortunately, few organizations have adequate risk-control measures in place. Fewer than half support critical capabilities such as device encryption and DLP – a gap that suggests more-comprehensive BYOD security solutions are needed.”

Key Findings:

●     72 percent of organizations surveyed support BYOD, led by financial services at 74 percent.

●     Despite regulations and security concerns, fewer than 60 percent of financial services organizations have remote wipe and encryption capabilities.

●     Only 54 percent of government organizations support BYOD, a lower percentage than in all other surveyed industries.

●     Higher education lags behind other industries in enforcing essential risk-control measures. Only 18 percent of those surveyed have access controls in place, and just 29 percent have the ability to remotely wipe devices.

●     Only 14 percent of organizations have adopted MAM tools since their introduction in 2010. Most respondents cited employee privacy concerns and usability issues as top challenges to adoption.

 

Concerns, Drivers and Inhibitors

Bitglass’ report found that 62 percent of healthcare organizations see compliance as a top security concern, due to HIPAA’s stringent requirements. Notably, organizations across all sectors were concerned with data leakage – including 81 percent of financial services organizations, 90 percent of healthcare organizations and 79 percent of education organizations.

Organizations in most industries see employee satisfaction as a key benefit of enabling BYOD. Government was the only exception, with just 44 percent of respondents valuing employee satisfaction.

Privacy was cited as the biggest inhibitor to BYOD adoption in 52 percent of small and medium-sized businesses (SMBs) and in 44 percent of organizations in the technology sector, where savvy employees understand the invasive nature of existing tools such as MDM and MAM. Security was cited as the biggest inhibitor to BYOD in large organizations and regulated industries, namely financial services and healthcare.

Strikingly, the report found that device encryption was supported in only 36 percent of educational institutions, 56 percent of financial services organizations and 57 percent of healthcare organizations – timely statistics as the U.S. and other countries continue to debate the use of encryption in the enterprise and by consumers.

To view the complete Bitglass report, “How Forward-Looking Industries Secure BYOD,” visit:bitglass.com/byod-trends-report_2016

About Bitglass

Bitglass is a Cloud Access Security Broker that delivers innovative technologies that transcend the network perimeter to deliver total data protection for the enterprise – in the cloud, at access, on mobile devices, on the network and anywhere on the Internet. Bitglass was founded in 2013 by a team of industry veterans with a proven track record of innovation and execution. Bitglass is based in Silicon Valley.

Press Contact
Travis Anderson
10Fold for Bitglass
(925) 271-8227
bitglass@10fold.com

“Malaria Buddy” App launched on World Malaria Day 2016

Mobile apps are great modern tools that could help in the fight against malaria. The Malaria Buddy App provides info on the disease, how to prevent getting sick and what to do if you think you’ve got malaria.

Mobile applications (APPs) are enabling easier communication in general. It is therefore, a modern tool that could aide in the fight against malaria.

malaria buddy appThe ‘Malaria Buddy’ APP focuses on both collaborating institutions’ respective “clientele” namely the people living in malaria endemic areas and travellers or holiday makers moving in or through malaria endemic areas respectively.

At first the APP appears to be very basic with information on the disease, how to prevent getting sick, map of malaria areas, and what to do if you suspect you have malaria

However, phase two of the APP aims to make use of GIS technology in order to make the APP a ‘GPS’ to malaria hot spots and treatment options, simply by using the phone’s location, and therefore, your travelling ‘Buddy’ when in malaria areas. The idea behind this specific APP, designed by a Software Developer at TWF, is the brainchild of the son of one of the MRC & UP CSMC’s members, Prof Walter Focke.

The APP is available to download on the iTunes store for iOS devices and Google play for Android devices.

Read more

 

EU Targets To Charge Google Over Preloaded Android Phone Apps

The EU has accused Google of wielding its power as the world’s leading phone software supplier to impose its search and Web programs on billions of mobile users as European Union regulators took another swipe at the U.S. technology giant.

The European Commission sent Google a formal antitrust complaint, accusing the company of striking restrictive contracts that require makers of tablets and phones to install its search and Web browser on new phones. The company also unfairly pays phone makers and telecom operators a share of advertising revenue if they agree to make Google’s search engine the default on devices, the EU said Wednesday.

“What we found is that Google pursues an overall strategy on mobile devices to protect and expand its dominant position in Internet search” with unjustified restrictions and conditions on phone makers and carriers, EU Competition Commissioner Margrethe Vestager told reporters. “Over half of Internet traffic takes place on mobile devices.”

Google countered the EU charges, saying that Android is a “free and open-source operating system.”

“Our partner agreements are entirely voluntary,” Kent Walker, the Mountain View, California-based company’s general counsel, said in a statement. “We look forward to working with the European Commission to demonstrate the careful way we’ve designed the Android model in a way that’s good for competition and for consumers.”

Google is in the EU’s sights more than a decade after regulators took aim at Microsoft Corp. for tying a media player to its bestselling computer operating system. While some things have changed since then, Google’s efforts are “a strategy to keep and expand” its power in search by nudging Android users toward Google’s mobile search, Vestager said.

Read more from Bloomberg

8 Differences Between Mobile Websites and Mobile Apps

Investing in a mobile app or mobile websites for your small business? The decision here has always been tricky, especially since each has its own pros and cons. So here are 8 differences between mobile apps and mobile websites you should consider when developing any mobile marketing strategy.

Mobile Apps and Mobile Websites

mobile shopMobile Website Casts the Net Wider

A website has a broader scope than apps, which can be used only if you download and install it first. In fact, 80 percent of all searches are made on a mobile device. However, browsing websites requires internet connection, so you can’t use them anytime.

Apps are generally more interactive (i.e. more addictive) than websites, which is why they can retain the visitor only for as long as they are finding the thing they are looking for. Furthermore, apps can offer more functionality than mobile websites such as push notifications and GPS location abilities.

So websites take less effort to use, but apps are more fun.

Apps are Meant for Your Best Customers

Websites attract all sorts of visitors. Not all of them are prospects though. You can run an expensive marketing campaign and see a tremendous boost in the number of your site visitor, but not necessarily in the actual sales.

Apps, on the other hand, are meant for prospects as users typically spend much more time inside of a mobile app when compared to mobile websites.

Custom Apps are Costlier

Like any other professional tool, apps come with the drawback of high cost. If you don’t use a simple app maker, whose apps work fine with all platforms, you’d have to spend a lot of money on making your app compatible on all operating systems. Mobile websites on the other hand can be very inexpensive to create for your small business.

Apps are Active and Sites are Passive

Turning a website into a handy marketing tool is difficult. People don’t visit a website often, so they wouldn’t know if you are offering sales. Most marketing emails end up in the spam folder and don’t get opened.

Apps enjoy a significant advantage here. Once a user has installed them, they can lie silently in their phone and pop a small notification when you want to reach them. Messages on phone are shorter and less annoying, so they do get read most of the times.

Websites Attract Customers but Apps Retain Them

People come to your website before becoming your client. After that, they prefer to go through the app. Surveys show the average app user spends almost ten times more time on the app than on the website.

In addition to this, apps keep you posted on frequency of use. Your apps serve as a 24/7 finger on the pulse of your users, which helps a great deal in retaining customers.

People Spend More on Websites than On Apps

Studies show that people are more willing to make a purchase on the website than on the app. You may use this fact to avoid spending energy on giving your app payment processing functionality and making it more centered on retaining old clients and marketing new products.

Recently, Nielsen’s Cross-Platform Report for reconfirmed this fact when it reported that 89 percent of time spent on a smartphone is spent on apps, while only 11% is spent on the mobile web.

People Spend Less on Apps but They Spend More Frequently

People trust apps for making small transactions. According to a study by Facebook, customers spend 1$ on websites for every 42.7 cents they spend on apps but purchase much more frequently within mobile apps. If your small business has a lot of repeat purchases a mobile app would likely benefit your customers.

You Can’t Do With Having Just One

Essentially, a website is different from an app. You use the former to draw the customer in, and then gain trust through your product. An app, on the other hand, is more about retaining the customers you have already won. It’s about getting more business from your existing customers.

So both mobile apps and mobile websites are needed for a complete mobile marketing strategy—each for a different purpose. Happy mobilizing your small business!

Mobile Shopper Photo via Shutterstock

Read more from SmartBizTrends