Facebook Hackathon: Developers Convert Smartphones Into Interactive Books During

Hackathons have long been a staple of Facebook’s Silicon Valley culture, and they’re increasingly becoming part of the agency world, which is why the social network wants to create them for brands in hopes of helping them find the next big idea.

In April, 11 teams worked on campaigns using Canvas—one of which was for Itau and a brief challenging them to make something off of the brand’s involvement with the “Read for a Child” initiative, which aims to bring parents and children together through reading. While mobile usage—including on Facebook—continues to grow in Brazil, time spent reading physical books is declining.

“We came up with this idea to turn the Canvas into multimedia books for children, so parents will be able to read to their kids using their own timelines,” said Africa’s creative vp Eco Moliterno.

The campaign tells the story of a boy on a rocket through swipeable photos and videos that fit the size of the screen. In one scene, consumers can move their phone around to watch a 360-degree video.

Ads were targeted at parents who had a child up to four years old and served at night when parents were most likely to be on the app.

Facebook’s product teams worked closely with the agencies, too, tweaking pieces of code and formatting creative based on what the agencies wanted. For example, the product team specifically added 360-degree video to the ad.

While the hackathon itself only lasts a week, the total project typically lasts 60 days from inception to execution, and Itau’s work launched late last month. In the first week, the campaign reached more than 24 million people, with 22,000 shares and 5,000 comments. More importantly, the book logged an additional 244,000 hours of reading time. Read more

Mcommerce’s Rapid Growth Attributed to Smartphones proliferation

Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. The same trend should continue throughout 2016, as explored in a new eMarketer report, “US Mobile Commerce Update 201: Behind the Rapid Growth.”

US Retail Mcommerce Sales, 2014-2020eMarketer expects US retail mcommerce sales will reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double the amount in 2014. As a result of this rapid growth, mcommerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year.

The bulk of this growth is happening on smartphones. Smartphone retail mcommerce in the US nearly doubled in 2015 to $39.40 billion, a 95.8% year-over-year increase. Although the growth rate will slow down to 49.9% this year, absolute growth will be roughly the same: nearly $20 billion additional sales.

– See more from Emarketer

Over 70% of companies support BYOD for increased output

Bitglass, the Total Data Protection company, released the results of its report “How Forward-Looking Industries Secure BYOD,” which shares insights on bring-your-own device (BYOD) security gained from a survey of more than 800 cybersecurity professionals across five major industries, including financial services, technology, healthcare, government and education. Bitglass found that 72 percent of organizations, led by the financial services sector, support BYOD for all or some employees. However, relatively few organizations are able to control access to corporate data, remotely wipe devices or enforce device encryption. Only 14 percent have successfully deployed much-hyped Mobile Application Management (MAM) solutions.

“The threat of data leakage is more prevalent than ever, as employees look to access sensitive corporate information on mobile devices outside the corporate network,” said Nat Kausik, CEO, Bitglass. “Unfortunately, few organizations have adequate risk-control measures in place. Fewer than half support critical capabilities such as device encryption and DLP – a gap that suggests more-comprehensive BYOD security solutions are needed.”

Key Findings:

●     72 percent of organizations surveyed support BYOD, led by financial services at 74 percent.

●     Despite regulations and security concerns, fewer than 60 percent of financial services organizations have remote wipe and encryption capabilities.

●     Only 54 percent of government organizations support BYOD, a lower percentage than in all other surveyed industries.

●     Higher education lags behind other industries in enforcing essential risk-control measures. Only 18 percent of those surveyed have access controls in place, and just 29 percent have the ability to remotely wipe devices.

●     Only 14 percent of organizations have adopted MAM tools since their introduction in 2010. Most respondents cited employee privacy concerns and usability issues as top challenges to adoption.

 

Concerns, Drivers and Inhibitors

Bitglass’ report found that 62 percent of healthcare organizations see compliance as a top security concern, due to HIPAA’s stringent requirements. Notably, organizations across all sectors were concerned with data leakage – including 81 percent of financial services organizations, 90 percent of healthcare organizations and 79 percent of education organizations.

Organizations in most industries see employee satisfaction as a key benefit of enabling BYOD. Government was the only exception, with just 44 percent of respondents valuing employee satisfaction.

Privacy was cited as the biggest inhibitor to BYOD adoption in 52 percent of small and medium-sized businesses (SMBs) and in 44 percent of organizations in the technology sector, where savvy employees understand the invasive nature of existing tools such as MDM and MAM. Security was cited as the biggest inhibitor to BYOD in large organizations and regulated industries, namely financial services and healthcare.

Strikingly, the report found that device encryption was supported in only 36 percent of educational institutions, 56 percent of financial services organizations and 57 percent of healthcare organizations – timely statistics as the U.S. and other countries continue to debate the use of encryption in the enterprise and by consumers.

To view the complete Bitglass report, “How Forward-Looking Industries Secure BYOD,” visit:bitglass.com/byod-trends-report_2016

About Bitglass

Bitglass is a Cloud Access Security Broker that delivers innovative technologies that transcend the network perimeter to deliver total data protection for the enterprise – in the cloud, at access, on mobile devices, on the network and anywhere on the Internet. Bitglass was founded in 2013 by a team of industry veterans with a proven track record of innovation and execution. Bitglass is based in Silicon Valley.

Press Contact
Travis Anderson
10Fold for Bitglass
(925) 271-8227
bitglass@10fold.com

“Malaria Buddy” App launched on World Malaria Day 2016

Mobile apps are great modern tools that could help in the fight against malaria. The Malaria Buddy App provides info on the disease, how to prevent getting sick and what to do if you think you’ve got malaria.

Mobile applications (APPs) are enabling easier communication in general. It is therefore, a modern tool that could aide in the fight against malaria.

malaria buddy appThe ‘Malaria Buddy’ APP focuses on both collaborating institutions’ respective “clientele” namely the people living in malaria endemic areas and travellers or holiday makers moving in or through malaria endemic areas respectively.

At first the APP appears to be very basic with information on the disease, how to prevent getting sick, map of malaria areas, and what to do if you suspect you have malaria

However, phase two of the APP aims to make use of GIS technology in order to make the APP a ‘GPS’ to malaria hot spots and treatment options, simply by using the phone’s location, and therefore, your travelling ‘Buddy’ when in malaria areas. The idea behind this specific APP, designed by a Software Developer at TWF, is the brainchild of the son of one of the MRC & UP CSMC’s members, Prof Walter Focke.

The APP is available to download on the iTunes store for iOS devices and Google play for Android devices.

Read more