Mobile banking in Africa

Mobile banking, due to the inherent characteristics of mobile phone as a device, can contribute to each of each of the strategic drivers:

Increase market penetration. Due to their accessibility, mobile phones provide an invaluable pportunity to reach rural and remote areas, thus opening a new unexplored segment for MFIs. In countries, where mobile telecommunication networks are already established and used by mobile network operators for their main businesses, it makes more financial sense to offer financial services through these networks, rather than invest in the roll-out of the costly branches and ATMs.

Sell more services to existing customers. Mobile phone represents an effective channel to offer new products and services to existing customers. Customers need more than payments and money transfer; providers should develop products that fit their real needs and use mobile phone to market and deliver them to clients.

 Retention of most valuable customers. Physical proximity and ubiquity of mobile devices contributes above all to the convenience of clients. The possibility to perform financial transactions on their mobile phones allows consumers the opportunity to free themselves from various time-consuming and costly activities associated with institutional banking systems. It helps to increase the level of client‘s satisfaction in dealing with MFI. Read More

Mobile Internet Traffic Continues Skyward

cisco bar graph

To no one’s particular surprise, mobile traffic is set to double in 2012 and then hit 10.8 exabytes a month by 2016. Cisco says that video is now more than half the total data stream and 4G accounts for six percent of traffic.

Internet traffic continues to grow year over year, but one segment is growing faster than any other — mobile. Networking giant Cisco (NASDAQ:CSCO) today released a Visual Networking Index (VNI) forecast for Global Mobile Data Traffic, showing a dramatic rise over the next five years.By Sean Michael Kerner | Feb 14, 2012, Read More

Women are Taking Over the Social Web

Women and Social Media Women are Taking Over the Social WebIn the words of Martina McBride, “This One’s For The Girls.” Don’t look now, but women have taken over social media channels. Females spend more time than males on social media sites. They also contribute more, use mobile social networking more and they buy more stuff online than men do. A new survey released this week by the Pew Internet and American Life Project corroborates numerous other studies that show women dominating social media websites. This is particularly the case with Facebook and Twitter usage. The Pew survey found that more women than men use Facebook and Twitter regularly. They perform Facebook status and profile updates more regularly, comment more, add more photos and click the Like button more than men. If it were not for the constant feminine energy fueling Facebook on a daily basis, the site would be dead.Read More

Media in Africa: Winning in a brave new world

“Africa is on the verge of take off”, says a newspaper in South Africa after successfully hosting the World Cup.

“When will Africa wake up from its slumber?”….goes another one in Nigeria. Both these stories elicit thousands of reactions from readers, not just in the respective countries but in the world.

The media landscape has changed dramatically in  the last few years; not just in terms of the way news is consumed, but even more profoundly, who contributes to the news. Increasingly, it is the citizen journalist who is calling the shots. Read More