African Social Networks Thrive in a Mobile Culture

When young maize crops began failing in parts of Kenya earlier this month, the bad news—as well as information about where farmers could get seeds for other crops—spread on many Internet sites, including Facebook, which has 38 million users in Africa.

But it was a mobile platform called iCow—which allows 11,000 farmers and other members to receive livestock-management and other agricultural information—that helped cover the crucial “last mile” to older farmers. When a message from iCow passed along a tip already posted on Facebook about disease-free seeds available from the Kenya Agri Research Institution, that institution was, within two hours, besieged with hundreds of calls. Read More

‘African brands, organisations need to raise their global visibility now’

PR Week US just released data from their annual Agency Business Report and the top 50 reporting firms grew on average 10 percent in the US, and this is good news. I think the reason for this is that the PR industry is positioned at the forefront of issues affecting brands in both good and the bad economic times. Strategic corporate communications counsel is especially valuable during times of change largely due to the advent of social media and the 24 hours news cycle that now exists. In addition the value-added proposition that PR delivers provides more cost-effective results, particularly when compared with advertising and marketing. Read More

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