Updated mobile web advertising measurement guidelines

As the mobile advertising marketplace evolves and expands in line with consumer demand, the primary mobile industry trade groups – the Interactive Advertising Bureau (IAB) and its Mobile Marketing Centre of Excellence, and the Mobile Marketing Association (MMA) Read More

Portugal mobile internet users grow 10% in Q3

There were 3.17 million mobile internet users in Portugal in the third quarter, a 9.6 percent increase on the previous quarter, according to national regulator Anacom. Of the total, 1.04 million used a data card or modem. In the same period, Portugal had 2.4 million customers with fixed internet access Read More

The End Of The Smartphone Era Is Coming

You’ve heard that Google is working on computerized glasses. They’re called Google Glass, and developers can already buy them. It turns out Microsoft is working on something similar. It filed some patents on the project and Unwired View dug them up. Read more:

Lack of mobile spectrum may slow down growth for Sub-Saharan Africa

“With mobile Internet traffic forecast to grow 25-fold over the next four years, there will be a considerable increase in network congestion unless governments across the region take urgent steps to release new spectrum in line with the recommendations of the ITU’s World Radio communication Conference (WRC),” GSMA added. read more