Americans moving to mobile internet: Survey_timesofindia

WASHINGTON: A growing number of Americans use their mobile phones to access the internet, and some use that as their only device to get online, a survey showed Tuesday.

The Pew Internet & American Life Project found 88 per cent of US adults had a cellphone of some kind as of April, and 55 per cent of them use their phone to go online.

One out of six, or 17 per cent of cellphone owners do most of their online browsing on their phone, rather than a computer or other device.

Most do so for convenience, but for some their phone is their only option for online access, the survey found.

Young adults and non-whites are most likely to use their cellphones for the majority of their online browsing, it found.

Among 18-29 year-olds, 45 per cent said they do most of their online browsing on their mobile device. That was also true of 51 per cent of African-American cell internet users and 43 per cent of Latinos.

“Cellphones are convenient, always available — 64 per cent of cell-mostly internet users mention factors related to convenience or the always-available nature of mobile phones when asked for the main reason why they do most of their online browsing on their cellphone,” a Pew report said.

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Hispanics And African Americans Lead The Marketplace In Embracing Mobile

Hispanic and African-Americans are among the earliest adopters of mobile shopping technologies.

Smartphones are more popular than ever with some estimates that mobile penetration is now nearly 50 percent of the total U.S. marketplace. But one of the most surprising aspects of today’s mobile channel is the rapid pace at which Hispanic and African-American consumers are utilizing mobile shopping technologies.

Mobile Use in Hispanic Latino Demographic

The Checkout, an ongoing consumer shopping behavior study published by The Integer Group and M/A/R/C Research reports that 18 percent of African-American consumers and 16 percent of Hispanic consumers regularly use their mobile devices for purchase transactions — rates that are significantly higher than the 10 percent of Caucasians who use mobile for online purchases.

Additionally, 21 percent of African American shoppers use mobile technology for product reviews or shopping lists (compared to 13 percent of Caucasians) and 20 percent of Hispanic shoppers routinely perform mobile price comparisons.

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New Apps Give Enterprises Their Own Social Networks_Internet revolution

Michelle ManafyBy  Michelle Manafy
You can’t travel two clicks online without someone extolling the virtues of social networking for marketing, sales, recruiting, and overall information sharing. But opinions are mixed about the usefulness of social networking inside the enterprise.

It is easy to understand how most managers would be loath to encourage wanton socializing on the job, but social networks have proven to be valuable tools for achieving business objectives outside the firewall. And according to the research firm Altimeter Group, there are ways to construct social initiatives inside the enterprise for success.

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Switch to mobile payments raises cash transfers

Airtel Money and M-Pesa shops in Nairobi. Money transferred through mobile phones hit Sh375.1 billion in the first quarter of the year from Sh240.77 billion sent between January and March last year. Photo/File
By David Mugwe (email the author)

The value of money transferred through mobile phones rose by 55.77 per cent in the first three months of the year to Sh375.1 billion, as more users switched to paying for goods and services through their phones.
New data from the Central Bank of Kenya (CBK) shows that money transferred through mobile phones rose by Sh134.3 billion in the first quarter of the year from Sh240.77 billion sent between January and March last year.
The amount of money transferred through mobile phones in the first quarter of 2010 stood at Sh154.49 billion, having risen from Sh89.58 billion in 2009, and Sh16.03 billion in 2008.
Michael Ghossein, the chief executive officer of Telkom Kenya which operates Orange Money, said that mobile phone cash transfer systems were evolving into payments systems, offering consumers more options.
“It is now transforming from mobile money transfer to mobile payments, soon you will be paying for goods and services such as groceries and fuel with the mobile phone,” said Mr Ghossein.
Companies have also begun adopting mobile phone money for payment of staff salaries. In the 12 months to the end of last year, the value of money transferred through mobile phones rose to Sh1.169 trillion from Sh732.22 billion in 2010.
“There is a market out there that is not exploited and the dramatic increase in the use of mobile money is a reflection of this,” said Habil Olaka, chief executive officer of the Kenya Bankers Association.
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