Hispanics And African Americans Lead The Marketplace In Embracing Mobile Shopping_gaebler.com

Hispanic and African-Americans are among the earliest adopters of mobile shopping technologies.

Smartphones are more popular than ever with some estimates that mobile penetration is now nearly 50 percent of the total U.S. marketplace. But one of the most surprising aspects of today’s mobile channel is the rapid pace at which Hispanic and African-American consumers are utilizing mobile shopping technologies.

Mobile Use in Hispanic Latino Demographic

The Checkout, an ongoing consumer shopping behavior study published by The Integer Group and M/A/R/C Research reports that 18 percent of African-American consumers and 16 percent of Hispanic consumers regularly use their mobile devices for purchase transactions — rates that are significantly higher than the 10 percent of Caucasians who use mobile for online purchases.

Additionally, 21 percent of African American shoppers use mobile technology for product reviews or shopping lists (compared to 13 percent of Caucasians) and 20 percent of Hispanic shoppers routinely perform mobile price comparisons.

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New Apps Give Enterprises Their Own Social Networks_Internet revolution

Michelle ManafyBy  Michelle Manafy
You can’t travel two clicks online without someone extolling the virtues of social networking for marketing, sales, recruiting, and overall information sharing. But opinions are mixed about the usefulness of social networking inside the enterprise.

It is easy to understand how most managers would be loath to encourage wanton socializing on the job, but social networks have proven to be valuable tools for achieving business objectives outside the firewall. And according to the research firm Altimeter Group, there are ways to construct social initiatives inside the enterprise for success.

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Switch to mobile payments raises cash transfers

Airtel Money and M-Pesa shops in Nairobi. Money transferred through mobile phones hit Sh375.1 billion in the first quarter of the year from Sh240.77 billion sent between January and March last year. Photo/File
By David Mugwe (email the author)

The value of money transferred through mobile phones rose by 55.77 per cent in the first three months of the year to Sh375.1 billion, as more users switched to paying for goods and services through their phones.
New data from the Central Bank of Kenya (CBK) shows that money transferred through mobile phones rose by Sh134.3 billion in the first quarter of the year from Sh240.77 billion sent between January and March last year.
The amount of money transferred through mobile phones in the first quarter of 2010 stood at Sh154.49 billion, having risen from Sh89.58 billion in 2009, and Sh16.03 billion in 2008.
Michael Ghossein, the chief executive officer of Telkom Kenya which operates Orange Money, said that mobile phone cash transfer systems were evolving into payments systems, offering consumers more options.
“It is now transforming from mobile money transfer to mobile payments, soon you will be paying for goods and services such as groceries and fuel with the mobile phone,” said Mr Ghossein.
Companies have also begun adopting mobile phone money for payment of staff salaries. In the 12 months to the end of last year, the value of money transferred through mobile phones rose to Sh1.169 trillion from Sh732.22 billion in 2010.
“There is a market out there that is not exploited and the dramatic increase in the use of mobile money is a reflection of this,” said Habil Olaka, chief executive officer of the Kenya Bankers Association.
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How to Stay Updated With Mobile and Technology News in Africa

Today’s world is driven by technology. Can you imagine what life will be like without gadgets that have become a boon to us via modern technology? With newer technological innovations, the world has become virtually dependent on and addicted to technologies.

In recent past, the most popular information sources for technology news came from TV shows, tech magazines, etc and from each of them individuals could find loads of new information. However, these options are now obviously outdated. It is no longer news that technology is witnessing improvements with every new day. If you desire to get updates on the latest launch and improving technologies every passing day, you would discover that it is practically impossible to do so with the general interest media.

 

And having the latest technology-related news at your finger-tips is so vital in modern society. It is this vacuum that specialized technology news attempts to fill. With the Internet, you can access information from every corner of the world – just at the click of the button!

Technology news has gained popularity within a short span of time due to its ability to deliver complete and compact news about technologies only. Social media has undoubtedly aided the exponential growth of technology news. And it’s still spreading like wild fire! From the latest launch, improvement, add-on, and enhancement, Technology news provides complete, detailed news piece. Modern youth are diehard fans of technology. They crave for various options like Google, Facebook, Yahoo, YouTube, etc and are perpetually on the web searching online for authentic, reliable and dedicated technology-related news.

With the advent of internet and boom of websites, you will find various online websites providing you with handy technology news. If you a tech freak who desires to stay updated, you need to find some reliable technology news sources which can provide you with timely information.

These tech websites hosting technology blogstechnology articlesTechnology Africaetc do provide up-to-the-minute, accurate information to their visitors. You can find a lot of information via these particular information sources. Technology news helps people to stay updated anytime anywhere they are because the entire universe has become a “global village.”

 Taking into account the fast and robust way technology is evolving in the present times, you could be losing out on a lot of important stuff and you will be getting informed a lot later, compared to most of the people around you. No doubt, staying in touch with the world of digital technology is very essential.

Therefore, in order not to be left behind in this fast-paced technology-driven information age, you’ll have to browse the net and find numerous websites dedicated to technology news. Stick to a reliable and reputable site for instant updates.