America’s New Mobile Majority: a Look at Smartphone Owners in the U.S.

Smartphone owners by EthnicityIn March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS. Read More

Media in Africa: Winning in a brave new world

“Africa is on the verge of take off”, says a newspaper in South Africa after successfully hosting the World Cup.

“When will Africa wake up from its slumber?”….goes another one in Nigeria. Both these stories elicit thousands of reactions from readers, not just in the respective countries but in the world.

The media landscape has changed dramatically in  the last few years; not just in terms of the way news is consumed, but even more profoundly, who contributes to the news. Increasingly, it is the citizen journalist who is calling the shots. Read More

African Social Networks Thrive in a Mobile Culture

When young maize crops began failing in parts of Kenya earlier this month, the bad news—as well as information about where farmers could get seeds for other crops—spread on many Internet sites, including Facebook, which has 38 million users in Africa.

But it was a mobile platform called iCow—which allows 11,000 farmers and other members to receive livestock-management and other agricultural information—that helped cover the crucial “last mile” to older farmers. When a message from iCow passed along a tip already posted on Facebook about disease-free seeds available from the Kenya Agri Research Institution, that institution was, within two hours, besieged with hundreds of calls. Read More

‘African brands, organisations need to raise their global visibility now’

PR Week US just released data from their annual Agency Business Report and the top 50 reporting firms grew on average 10 percent in the US, and this is good news. I think the reason for this is that the PR industry is positioned at the forefront of issues affecting brands in both good and the bad economic times. Strategic corporate communications counsel is especially valuable during times of change largely due to the advent of social media and the 24 hours news cycle that now exists. In addition the value-added proposition that PR delivers provides more cost-effective results, particularly when compared with advertising and marketing. Read More