Posts Tagged ‘apps.mobile’

Retailers’ branded mobile apps boost sales on multiple levels

Just how effective are retailers’ branded mobile apps in boosting the frequency, quantity, and monetary value of purchases? According to a new study published in the INFORMS journal Marketing Science, branded mobile apps not only boost sales and purchase frequency on a retailer’s website, but also in its physical stores. Unnati Narang and Ventakesh Shankar, both […]