Facebook is continuing to promote video content on its primary platform at the expense of the written word.

Quartz reports Facebook’s Nicola Mendelsohn, who heads up its operations in Europe, the Middle East and Africa, telling a conference in London yesterday that in five years’ Facebook will “probably” be “all video”.

She also apparently suggested 360 video will be “commonplace” and VR is set to grow. (Albeit Facebook owns the virtual reality outfit Oculus Rift so the company would say that.)

“The best way to tell stories in this world, where so much information is coming at us, actually is video,” she is quoted as saying. “It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information.”

“We’re seeing a year-on-year decline of text… If I was having a bet I’d say: video, video, video,” Mendelsohn added. Read more